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Choosing the right Realtor
Written by radu
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Buying or selling a home can be a difficult task, but you can make it that much easier by choosing the right realtor. With a decision this important, you can’t afford to rely on guesswork. Plan on interviewing a few realtors from different companies. You can start your selection process by examining their track record.
What companies and salespeople have already been proven successful in your marketplace? Ask lots of questions of anyone soliciting your business. Do they have experience working with your type of property and in your price range? What other business background do they have that puts them in a better position to understand and respond to the needs of today’s consumer?
One thing you can rely on as you continue your search is that today’s successful real estate salesperson is a true professional. Industry standards and licensing requirements have become far more demanding over the years. Today’s real estate professional has been through a rigorous course of instruction and examinations before they are entrusted with your business. As well, ongoing education from company programs and industry organizations serves to further enhance the skills of real estate salespeople. However, our industry is constantly changing and a good salesperson must keep abreast of the latest developments if they are to succeed. When choosing your own real estate representative, ask them about their training, experience and performance history. That information, combined with how well and how convincingly the representative builds their own case, will help you to make the right choice.
But while a good salesperson will offer good service, the best salesperson will also offer service that changes with the times. They use cutting edge technology to respond more quickly and more knowledgeably to their customers’ needs than would ever have been thought possible just a few years ago. They market their customers’ properties not only by posting your listing on a website, but also through innovative new vehicles such as virtual home tours, and Personal Retriever™, an online property search engine from Coldwell Banker that matches thousands of listings against your dream home wish list.
The best salesperson also offers value-added services to their customers — services that previously wouldn’t have been considered part of the real estate transaction. Customers of the more progressive real estate companies now benefit from a whole new dimension in full service support. For example, the Coldwell Banker Concierge™ program offers one-stop real estate shopping for all your home-related needs from moving vans and storage, to home insurance and mortgage financing.
Finally, you’ll want a sales representative who listens to you, who understands your needs, and ideally a representative who will commit to your customer satisfaction in writing. And if they won’t do that, it’s time to keep looking.
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June 28th, 2006
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