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Jul
06
Customer Satisfaction is the measurement that matters
Written by radu
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When the time comes to buy or sell a home, Canadian consumers find themselves inundated with various advertising and performance claims from the many companies and sales professionals competing for their business. Some of our competitors promote themselves by playing ‘a numbers game’, but the numbers they promote to the public refer to how much volume they produce, or how many houses they sell in a given time. Such numbers speak all about quantity. Do these numbers really mean a lot to you — the consumer? At Coldwell Banker, we play the right numbers game. Our numbers mean quality and satisfaction to the people who mean the most to us — our customers.
Take a look at some Coldwell Banker numbers. Over the years, we’ve been repeatedly rated the #1 real estate franchise by such respected publications as Entrepreneur Magazine and Success Magazine. Now, Franchise Times has once again rated Coldwell Banker the number one real estate system. That’s an important achievement and we’re understandably proud of it. But there’s something else you should know about us that you may find is even more important. Here in Canada — through our exclusive Ultimate Service® program – Coldwell Banker has achieved an overall customer satisfaction rating of 98% for the tenth consecutive year. That satisfaction rating is the most important measurement of all, because it was assessed by our own customers. You don’t have to take our word for it – you can judge our performance by what over 37,000 satisfied Canadian home buyers and sellers had to say. And isn’t that the measurement that matters most to you?
Here’s another number that’s worth noting. This year, Coldwell Banker is celebrating the 100th anniversary of our brand. Since 1906, the Coldwell Banker® organization has been the premier provider of full-service real estate. You don’t reach a milestone like that without acquiring a wealth of experience along the way. So while it’s comforting to know that the Coldwell Banker system has 4,000 offices and 126,400 Sales Associates in 36 countries and territories worldwide to help serve all your real estate needs – the measurement that really matters is that we’re first in customer satisfaction. And discerning home buyers and sellers choose quality over quantity, every time.
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July 6th, 2006
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